Modern bar interior featuring a colorful tiled bar counter, black chairs, hanging ceiling lights in various colors, and a patterned black and gray wall backdrop with shelves of bottles.

A New Rule

For Going Out

A cocktail bar built for San Francisco, Golden Rule brings polished drinks, playful energy, and genuine hospitality to Thrive City.

Created for event-goers, neighbors, date nights, post-work hangs, and anyone chasing a well-made drink without the fuss, Golden Rule is designed to feel easy, lively, and just the right amount of nostalgic. The space draws inspiration from the signs, streets, colors, and spirit of the Bay — expressive, welcoming, and made for good timing.

Come before the game, after the show, on your way somewhere else, or when the night calls for one more.

From the
Back Home
Hospitality
Family

Now pouring from Back Home Hospitality, the team behind Che Fico and its family of Bay Area concepts.

Known for ingredient-driven food, expressive design, and a deeply rooted approach to hospitality, Back Home Hospitality creates restaurants and gathering places that feel personal, energetic, and unmistakably tied to their neighborhoods. Each concept has its own voice, but they all share the same foundation: thoughtful service, memorable food and drink, and spaces that make people want to stay a little longer.

With Golden Rule, the team brings that same spirit to the bar — a place built for San Francisco nights, Bay Area flavor, and the kind of hospitality that makes a quick drink feel like an occasion.

Outline drawing of the Chase Center, Che Fico Pizzeria, and Golden Rule.

FAQS

  • Golden Rule is located at 720 Terry A Francois Blvd in San Francisco’s Thrive City, near Chase Center.

  • No. Walk-ins are welcome.

  • Yes — contact us with your date, group size, and event details here.

  • We offer a small bar snacks menu.

  • Street parking is available, and the closest public parking lot is the Mercedes-Benz Garage at Chase Center. On game and event days, we highly recommend ride-sharing or public transportation, as parking will be limited. View more information on parking at Chase Center.

  • Yes ;)